The term "start-up" identifies a new company which, established in the form of a temporary organization or in that of a joint-stock company, seeks a repeatable and scalable business model. Today it is above all innovative start-ups that enter the market and embark on the road to success, as defined by the decree law of 18 October 2012.
Initially, the term start-up identified emerging entrepreneurial ideas operating in the information technology and internet sector. Over time, the field of employment has widened to include all other sectors of Italian entrepreneurship.
The three fundamental characteristics that a start-up must have are:
A startup works like other companies: it creates a product or service that customers will then buy. The substantial difference between a start-up and other businesses is that companies replicate a product that has already been made before, i.e. they start from an already existing model, while a start-up aims to create a new and innovative model. Startups aim to grow rapidly, this is another factor that differentiates them from other companies. They continuously improve products by collecting data and feedback, trying to expand their customer base and by doing so they grow market share and manage to raise more funding and consequently grow faster.